Keywords density should range between 1-2%, for the main keywords of
the page (for each 100 words, use the main keyword one or two times),
each secondary keyword should be used less than the main keyword of the
page. Do not include the Meta title and description when calculating
keyword density (only main text of the page and its headers [H1+H2]).
Use of Synonyms
The use of synonyms or words from the same “topic” is important. For
example: If you write about jewelry it is a good idea to mention rings,
pendants, necklace, earrings, fine jewelry, designer jewelry, etc.
Language and Style
Remember that not all your readers are native English speakers. Keep
sentences short and use clear and simple words. Style of text may vary
and it is advisable to use different “voices” when you compose different
texts.n a recent article, A Freelance Writer’s Basic Guide to SEO, we had
several requests asking how SEO knowledge can be used in practice, when
writing articles. Naturally, we are only too happy to oblige.
The methods I am going to talk about in this article have not been
learnt in online courses, nor have they been taken from theory manuals
you can download for a price on the Internet. Everything I am going to
discuss has been gained from hard experience, both as a writer (over 10
years), and as an I.T. consultant (University degree and 18 years in the
business).
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