How Social Media Can Boost Your Page Rank

EMD or Exact Match Domain is the latest algorithm update that Google unleashed last Friday and honestly, I have a client which I think will be hit dramatically. Although the last time I checked, it was still stable but only days will tell if it will be kicked off on page 1 or not. It got me thinking, will all my previous link building efforts put to waste? What can I do to salvage the site? And what will be the next factor that Google will consider in their algorithm update? Will it still be content? Links from established sites? Or is it going to be social media?

Of course, I’ve been doing quality content for the Philippine Plastic Surgeon (that’s the site by the way) since I began my career in SEO and I’ve been tapping various websites related to the niche to make a guest posts but honestly, the ratio of a site that answers to my email is 1:5. So, I told myself, I might as well focus on social media because 1. it is one of the fastest ways to be known and 2. just in case it will be Google’s focus in the next changes.

But will social media really be a consideration in the future? And how will it boost your page rank?

Fresh Content

Just like in SEO, your social media account should have fresh content so that your followers and readers will have something to look forward too. And, I’ve noticed too that since I’ve become more active on Twitter, when I type my name on Google, it is now in the top five. Mind you, I wasn’t very active two months ago and my Twitter handle does not even show up in Google! I just make sure though that I only tweet useful information to my followers; but don’t forget to put a link to your SEO site, too! The key hear is sending positive signal to Google.

Engage

Engage with your followers and fans so that they will know you on a more personal level. Getting Likes, +1’s and retweets sends a signal to Google that your content is to be trusted. Also, if you found useful information from others, pay it forward. Engaging with your followers is also the first step in building your online reputation.

Monitor Your Site

There are tools available on the web that can help you monitor how your site is doing. Social signals are already incorporated into Google’s analytics so you can view how many RT’s, or +1’s you are getting. You can derive useful information from this through knowing which topics or strategies are most useful for your followers or readers.