The Difference Between ORM and SEO

Do you think search engine optimization (SEO) skills are sufficient for a successful online reputation management (ORM) campaign?

Many people would say “absolutely,” but I digress.

Search engine optimization is suited for reputation resuscitation, whereas online reputation management is a preventive measure.

Overall, each professional (SEO and ORM) has their place in the reputation management industry.

Let me explain by illustrating a few examples.

SEO Fixes The Problem – ORM Prevents It

Companies that do not proactively track and develop their online reputation do not control their search results. When the crisis hits, it fills the search results and SEO professionals work to make it disappear.

Companies that are proactively working on ORM are in control of their search results. In the event of a crisis, it will be much harder for negative reviews to penetrate the top 10 since your search results have already been fortified.

If you’re looking for a life-line during a crisis, a SEO is the best choice. If you’re looking an insurance policy, an ORM can help create one.

SEO Works With Search Engines – ORM Engages People

The main goal of a SEO is to impress the search engines. They work diligently to insure the search engines like your website more than other websites. They know what makes search engines tick and how to exploit them.

The main goal of an ORM is making people happy. They find out the root cause of the public relations nightmare and work with you to address the issue. They know how to communicate with the consumers and the media.

If you’re looking to manipulate your search results, a SEO is the best choice. If you’re looking for a long-term strategy, an ORM can help implement one.