Thursday, May 16, 2013

Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit

What a week it’s been where Google and SEO are concerned. The company, via Matt Cutts, has issued several warnings about things to come — and, late Tuesday night, also revealed that it’s just acted against another link network.

In a pair of tweets, Cutts — the head of Google’s webspam team — said that Google has taken action against “several thousand” link sellers that were part of a link network that bought and sold links that pass PageRank.

I can’t speak (or guess) to what network was hit, but these sites can’t claim they weren’t aware of what might happen. On Monday, Cutts published a video that included a warning about Google’s plans to go “upstream” in its fight against spammy links. He also offered a specific warning against link networks at our SMX West conference in March.

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