How many Hats in SEO?

As per my knowledge is concern only 3 Hats matters most in SEO:

1. White Hat SEO
2. Grey Hat SEO
3. Black Hat SEO
   

1. White Hat SEO:

White Hat SEO means completely following the ethical methods to acquire good rankings in search engines for a website. If a website really providing good information to visitors then white hat SEO works very well
and gives the best results. Now you have question that “what are white hat SEO methods?” All the methods which aren’t trying to cheat or manipulate search engines or visitors are called white hat SEO methods. I hope only few sites like Wikipedia, Google etc... follows white hat SEO methods.

2. Grey Hat SEO:

Grey Hat SEO means following combination of ethical and unethical methods to get fine rankings in Search Engines for a website. Most of the SEOs use Grey Hat SEO Methods to attain rankings. Grey Hat SEO works fine most of the time and most of the professionals recommend it. Grey Hat SEO methods aren’t unethical, it includes little stuffing of keywords in the site and back links etc. Now a day’s these methods are quite common while promoting website. Most of Corporate websites, Personal Blogs etc … follows Grey Hat SEO Methods.

3. Black Hat SEO:

Black Hat SEO stands to follow completely unethical which are used to cheat, manipulate search engines as well as users. In the past years search engines aren’t able to recognize these methods and difficult to find out and filter the websites which use Black Hat SEO techniques. Search engines are became smarter now and able to find out and blocks websites which use black hat techniques. Search Engine Quality Professional are working hardly and updating regularly the SE algorithms to give the best results to the visitors.

Instant SEO Analysis Tips

Usually Managers assign a task to check SEO status of a site and they will come back in 10 to 15 mints for the response. Is it possible to check SEO status of a site in 15 mints? I hope, Most of the SEO's will say No. However i would say YES.

SEO's might face the same problem while attending an interview, interviewers might ask you to analyze a site for 5 mints and requests to explain positive and negative factors of the site. There is a possibility to check all these factors with the help of few free tools.

Following are the list of respective factors which needs to be analyzed for a quick review:

Basic SEO Factors for Instant Analysis:

• Domain Extension
• Page Loading Time
• Page Rank
• Alexa Rank
• Google, Bing & Yahoo Indexed Pages and Back Links
• Domain Age

• Canonical Redirection
• Title & Meta Tags
• Header Tags
• Image Tags

• Xml sitemap
• Html sitemap
• Robots.txt

• Google analytics account
• Google webmaster tools account

Basic SEO Check List for new websites in 2012

Following a check list is very important in search engine optimization as SEO Professionals need to take care of so many things, so chances would be higher to forget few important things. Following are the few basic SEO factors which need to be followed for new websites in 2012.

SEO Checklist:

1. Domain TLD with Targeted Country Extension

Technical:

1. Non-www to www redirection
2. Zero Broken Links
3. Search Engine friendly image Sizes
4. Low Page Size
5. User friendly URL Structure
6. Professional design
7. Easy Navigation

On-page:

1. Unique Title Tags
2. Converting Meta Descriptions
3. Descriptive Alt tags
4. Customized Header Tags
5. Quality Content
6. HTML Sitemap
7. Xml Sitemap

Accounts:

1. Google Analytics
2. Webmaster tools
3. Bing Webmaster account

Social Media:

1. Facebook
2. Twitter
3. LinkedIn
4. YouTube

Comment here if I miss something in the above list. Thanks in Advance.

How to Identify Search Engine Penalties

If you’ve ever opened your website analytics account and found a significant and surprising drop in search engine referral traffic, you know just how devastating a search engine penalty can be.

But don’t panic!  Not all search engine penalties are permanent, and with a little detective work and remedial action, you should be able to restore your previous rankings and rebuild the flow of organic traffic to your site.

Here’s how to do it…

Step #1 – Check Google Webmaster Tools

Immediately after noticing a potential search engine penalty, the first thing you should do is check your Google Webmaster Tools account (assuming you have this service set up for your website).  In many cases, when an automatic or manual penalty is issued to your website, it will be accompanied by a corresponding note posted in your Webmaster Tools account, detailing the specific rationale behind the penalty.

Interestingly enough, according to Barry Schwartz, writing for Search Engine Land:

“Google has sent over 700,000 messages to webmasters via Google Webmaster Tools in January and February 2012. That is more than the total number of messages Google sent in 2011 and almost more than what Google has sent since launching Google Webmaster Tools message center.”

While this is certainly a scary prospect for webmasters who fear receiving one of Google’s “Notices of Death,” it is somewhat reassuring to know that you’ll at least be informed if a penalty is assessed to your site.

Step #2 – Check SEO News Sites for Recent Updates

Of course, these notices are often only issued when Google applies a specific, known penalty to a website based on a set of defined criteria.  But what happens when it’s simply changes to the search engine ranking algorithms that have affected your site traffic?

Indeed, there have been plenty of cases where sites received “penalties” that weren’t really penalties at all – they were simply lost rankings due to a reprioritization of the algorithms.  For example, in the case of the Panda 1.0 update, thousands of sites lost rank overnight, resulting in a significant, widespread traffic loss for many industry-leading sites.  Although Panda didn’t technically qualify as a penalty, per se, the results that many webmasters experienced were similar.

To see if an algorithm change is to blame for your diminished search results, check out your favorite SEO news sites for information about potential rollouts.  Often, whenever major changes are made to the search results ranking algorithms, webmasters gather together on sites like Search Engine Roundtable and Digital Point to discuss the impact of the updates.

Step #3 – Determine the Extent of the Penalty

At the same time that you’re combing your Google Webmaster Tools account and your favorite SEO news websites for information about what led to your search engine penalty, take the time to determine the extent of its impact as well.

There are a few things you’ll want to check:

• Is your site still indexed?  Perhaps the biggest penalty of all is to have your website removed from Google’s index entirely, though this drastic measure is typically only applied in the most serious of cases.  To check whether or not your site is still indexed, enter “site:http://www.yoursite.com” (without the quotes) into Google’s search bar.  If no results appear, it’s possible your site has been deindexed.
• Have you recently started a new link building campaign?  Often, when you start promoting your site through link building, your rankings can be caught up in what’s known as the “Google Dance.”  In these cases, the search engine is attempting to reevaluate where your site should rank, so it’s not uncommon to see your natural search rankings vary wildly for a few weeks before settling down into their rightful place.
• How old is your website?  Though Google has never officially confirmed it, there’s a widespread acceptance throughout the SEO community of the presence of a “sand box” filter that issues a dampening effect to the rankings of young sites (typically 2-6 months old).  If your website falls in this age range, it’s not uncommon to see it enter the SERPs and then fall out before it’s deemed trustworthy enough to reenter the results pages.
• To what extent has your traffic or rankings changed?  Are you seeing a decrease in rankings for all of your target keywords or just a few?  Has your traffic declined significantly or have you only lost volume slightly?  Determining the extent of your search engine penalty will tell you whether you’ve been hit with a site-wide penalty or total ban (in which case all traffic would be affected) or a smaller penalty affecting a single keyword.

One situation that’s often incorrectly regarded as a search engine penalty is the devaluation of some or all of your site’s backlinks, which would typically only affect traffic to a single keyword you’re targeting.  Essentially, what happens is that your site is enjoying unnaturally high rankings as the result of poor quality backlinks.  When the search engines devalue these links – as is the case with the many webmasters who lost rank after Google deindexed several of the most popular blog networks – your rankings plummet, though not as the result of a specifically applied penalty.

Step #4 – Review Your Site Against Search Engine TOS

Now, no matter what the size or scope of your search engine penalty, you’ll want to review your website and your backlinking practices against the Terms of Service (TOS) issued by the search engines.

For reference, the following are the locations of Google, Bing and Yahoo’s TOS statements:

• Google Webmaster Guidelines
• Bing Webmaster Tools
• Yahoo Search Content Quality Guidelines

In addition, take a look at Google engineer Amit Singhal’s list 23 questions that highlight the characteristics Google is looking to reward in the SERPs.  Check your site and your promotional practices against these guidelines- as well as against the search engine TOS policies listed above – and highlight any areas you believe may be bringing down your site’s rankings.

As an example, considering the following five questions, as pulled directly from Singhal’s list:

1. Would you trust the information presented in this article?
2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
4. Would you be comfortable giving your credit card information to this site?
5. Does this article have spelling, stylistic, or factual errors?

Now, take a look at your website in relation to these questions, trying to be as objective as possible.  Can you really say for sure that – based on your site’s external appearance and content quality – you’d be comfortable handing over financial information or labeling your articles as “expert-level content”?  If not, attempt to remedy these flaws by building trust with your user and positioning yourself better as an authority figure within your industry.

Step #5 – Take Corrective Action

If you’ve highlighted any areas of weakness within your site or your chosen link building methods, rectify them as quickly as you’re able to and then follow Google’s rules for requesting a reconsideration of your site.  While it may take time to introduce high quality content to your site or to delete low quality backlinks you believe may be harming your natural search results placements, this effort will pay off in the long run, as Google aims to reward sites that provide the best results for their readers.

Keep in mind, though, that what initially looks like a penalty may not – in fact – be a true penalty, and that the corrective action you may need to take in these instances is less about fixing past mistakes and more about improving your own site’s SEO according to current best practices.  The SEO field is becoming more and more competitive each day, so it’s possible that the “penalty” you’re struggling to get over is actually a better educated competitor surpassing you in the rankings.

IF Your site Deranked by google

IF Your site Deranked by google, Read this

    Hi,

    Many of you might facing this problem, site deranked by google. Well here is the guide for you to identify the problem and fix it. Maybe some of you has seen this on other forum, but i think its very useful for some one that did not seen it before. Well here is it:


    1) Penalty recognition and removal:

    A) Did you got some private blog network backlinks?

    If you see a penalty some time after you got some private blog network post backlinks - even some long months later - it could meant that blog network got de-indexed (check your reports and forums for any comments about de-indexing networks).

    Penalty recognition:

    - sudden drop in rankings without any reason (sometimes it could be 3-5 spots, sometimes 100-200 spots)
    - un-explained dancing (no backlinking/onsite optimization done in last 2 weeks)

    Solution:

    If you see only dancing/small drop in rankings then it means your backlink diversity is low. Go and grab some different types of backlinks - mix of Manual Bookmarks (a lot of them from different providers) and unique article submission to article directories will help to regain your position - even stronger than before.

    B) Did you pinged your website/got some Whois posted to it?

    You can notice huge dancing (even tens of positions back and forward) or sudden drop way below top100.

    Penalty recognition:

    - sudden drop in rankings or heavy dancing
    - drop in just few keywords or group of related keywords


    The main causes could be two:

    B1) your onsite optimization is really poor
    B2) you have nasty backlinking (some really poor backlinks/spam/porn links)


    To determine which one is right - simply check what backlinks Google sees by checking Alexa backlink checker and Google search engine. If Alexa is not showing anything of ppor quality (spammed websites where you link is located) then search for your website as - domain.com (without quotes and without www or http://). If you can see any spammy links (use your common sense to determine) within first 5 pages - then go ahead with B2 solution. If not - use B1 solution.

    Solution:

    B1) Check your inner linking (for any dead ones), correct 301's, proper site map, proper coding of website (no serious errors). I would suggest getting some webmaster to check your coding (he do not need access to your hosting - he should be able to work by reading your sites code with his browser) or using IBP (expensive but extensive) or SEOmoz (less expensive but really user friendly) - I didn't tested other options so just check reviews on SEO non-affiliate forums/blogs/review sites.
    After you are done hit your site with ping services (pingomatic, feed burner) and whois sites (hit it with like 1000-10.000 sites to get your site noticed by crawlers to re-check it).

    B2) Build some high authority backlinks - perfectly 2-3 types of links.
    I would suggest high PR backlinks at first (any high PR backlinks will do really). Once you have some good number of them get them indexed at once (build SB links to them or run them by one of the indexing/crawling programs like Linklicious/Backlinks Indexer/Lindexed etc.)
    [For example - build some High PR (PR4+) forum profiles, High PR blog posts and High PR Web 2.0 properties]




    C) Did you created a lot of backlinks lately?

    You have created a lot of backlinks recently and your site is jumping around or lost a lot of rankings.

    Penalty recognition:

    - heavy dancing, moving up and down (from top position to out of top100 and backwards)
    - most of the keywords changed position right after backlinking (possibly for worst)
    - your website lost all rankings (but you can still see it in Google as top3 when you search for your own domain name without spaces etc.)

    Solution:

    C1) You are not in top3 results when you search for domain.com (where domain = your domain name, .com = your extension - do not use www/http when searching for it in Google)

    It means your website got serious penalty from Google - possibly soft one.
    DO NOT ask for reconsideration within Webmaster Tool in Google.

    Follow those steps:
    - remove Google Analitycs from your site
    - close your Google Webmaster Tools account (cancel it)
    - log out from Gmail/Youtube (from now on always log out from them before accessing Google search results or your site)
    - opt out/log out from any Google owned business that could lead to YOU or to your website

    Perform full onsite optimization - (Check step B1) but do not do Whois linking.
    Build quality backlinks to your site - Facebook, Twitter and whole group of Reputation Management business sites (Linkedin/Merchant Circle/YouTube/MySpace...). Do it manually or get a guy that can do this for you.
    Get some social backlinks (High PR Manual Bookmarks or Re-Tweets with your link in it).
    Get all links crawled (use Pingomatic or more advanced crawling service)
    After all this - wait for ~5 days and then submit your site to good list of Whois websites (minimum 1.000).

    C2) You are on position 2-3 when you search for your domain name.
    Build more diverse backlinks - create "Raw backlinks" (no anchor links) to your main page. You can use for this AMR - get some quality article from Ezine, do not spin it and submit it to article directories. As a link use your homepage url (not inner pages, just homepage).

    C3) You are on position 1 when you search for your domain name.

    This is just a dance. You can get few of crawling services (Pingomatic etc) and submit your site to them to speed up process of ranking selection.
    DO NOT submit your site to Whois sites at the beginning of dance as this can mislead you with further investigation on whats the problem.



    D) Did you maintained status Quo for last 2 months?

    You have done nothing in last 2 months but all suddenly all your keywords started to falling in rankings.

    Penalty recognition:

    - sudden drop in rankings without doing anything to the site by you
    - complete lost of rankings by all the keywords

    Solution:

    D1) Your keyword is easy/medium competition

    You lack link building - keep building backlinks on weekly or even daily basis. Try to diversify backlinks and fetch some high quality manual ones (Linkedin/Merchant Circle/YouTube/MySpace/Tumblr/Tweeter/Ezine...)
    You need to re-build your whole SEO campaign so create a plan of backlinking and start getting them in proper quantities - use your common sense on how many of them. Regular site will use 3 different backlinks provider/sources a month (for example - Manual Bookmarking, Manual Web 2.0 and Scrapebox blast with 10K links - change strategy/providers each month).

    D2) Your keyword is in high competitive niche

    You need to check your backlinks.
    Go to Alexa.com and Google.com and search for your backlinks.
    When in Google.com search for domain.com (without quotes, where domain.com is your domain name).
    Go through first 10 pages (if there is as much as that) and look for backlinks you do not recognize.

    D2-A) You found backlinks that you do not recognize (made by your competitor) - you need to make them weaker or stronger:

    D2-A1) Make them stronger - build backlinks to those bad links (do not do it if the anchors are nasty ones like - "Porn", "Fuck", "Cocaine" etc or there is more than 1.000 outgoing links from the page). Get some proper Scrapebox blasts to those links in order to create authority in them. Around 100-500 backlinks per bad link is enough. Get all the backlinks created to badlinks crawled (use Linklicious/Lindexed/BacklinksIndexer).

    D2-A2) Make them weaker - to do so you need to make your website authority one. Create high authority backlinks to your website comming from popular social sites + Wikipedia (if you can - possibly as a source link or in-article anchor) + Wiki sites (there is many service providers offering such a Wiki submission). Build few hundreds of high PR backlinks to your site without anchor ("Raw Link"). Get all the backlinks crawled using popular pinging/indexing services.
    If none happened - submit your site to Whois database after 2 weeks of creating major backlinks.
    Keep building backlinks constantly and take care of diversity so this wont happen again.


    2) Avoiding Penalty and Google reviews:


    A) Onsite Optimization
    B) Offsite SEO
    C) Overall Quality Score



    A) Onsite Optimization

    You are required to keep a very good onsite optimization.
    You need to prevent having serious coding loops or errors as Google will detect it easily. Any dead links (within a site or going to other sites) can affect your rankings and cause problems.
    List of things to look at:

    - Check your websites code for any serious errors. Your code should be W3C validated: http://validator.w3.0rg/
    - Check for dead links - Google hates them: http://www.brokenlinkcheck.c0m
    - Interlink your inner pages to main page (Inner Page linking to main page with one of your main Anchor) or other way around (main page linking through footer with Anchors to most valued inner pages - not too many though)
    - No excessive advertising - 2 ad blocks are enough, 3 is a lot, 4+ can affect your rankings
    - No linking out to Scam/Spam/Illegal sites - one link to Scam e-commerce shop can drain out your authority
    - Proper content quantity/quality for crawlers to index - 300 words article is not enough to fill whole website. Every site, even MNS should have more than 1 page and more than 300 words article
    - DO NOT post spinned content on your website - Google will index copied content as long as it is quality and related. Spinned content can get you de-indexed or penalized
    - You do not need to link to authority sites - by doing so you will pass some juice on them but also you will get more Google trust. Evaluate which option is best for you.



    B) Offsite SEO

    To impress Google you need proper diversification and constant backlinking.

    - Create different types of backlinks. There is no "Miracle Backlink". You cant dominate results with just one backlink type and hope for Status Quo. You need to diversify your campaign so Google wont see any spam attempts. Even if you are #1 keep building diverse backlinks (if #1 was achieved by blog posts from
    private network - build some quality Web 2.0 and .Edu links for diversity and security).
    - Keep constant backlink flow. You cannot create 100K Scrapebox backlinks at once and expect best. Keep building backlinks daily, weekly or even monthly to maintain your good authority and trust within Google.
    a) Monthly backlinking example - buy automatic bookmarking, 10K Scrapebox blog comments and wiki links in one month - then in next one create new "campaign"
    b) Weekly backlinking example - create 1-2 different backlink types like Private Blog Network submission and Forum Profiles first week, .Edu backlinks and Linkpushing other week.
    c) Daily backlinking example - build daily amount of backlinks like blog comments, forum profiles bookmarks and manual high PR backlinks
    - Mix quality with quantity - Scrapebox or Xrumer links are good as long as you will mix them with high authority (or high PR) backlinks. Do not worry about getting 10K Scrapebox links - but add some extra high PR Bookmarks or Articles same week you done them for fast and secure results.
    - Get high authority backlinks indexed using indexing/crawling systems - any high authority (or high PR) backlink can be artificially forced to cue for crawling by Google without any negative penalty.


    C) Overall Quality Score

    Look at your website as manual reviewer will do it.
    He have less than a minute to evaluate your website and he will look for following:
    - code/keyword report
    - relevance of content to keyword
    - ad spam/affiliate spam attempts
    - content lockers (do not use content locker if 100% of your traffic is from Google unless you are experienced in what you do)
    - misleading information/links
    thats all, hope that help. Dont forget the thanks button

Latest Google Panda Update Starting to Take Effect

Being an SEO company we always have our finger on the pulse when it comes to the latest changes in the industry and, most importantly, from Google. Since February last year the Google Panda updates have kept the whole online industry on their toes, with each update focusing on different elements to further improve the search ranking results for their users. Previously we have seen updates regarding backlinks from poor quality directories and the quality of the content on the website itself. SEO companies and site owners have had to adjust their SEO strategies accordingly to improve these elements to avoid any negative impact on their search ranking results.

Latest Google Panda Update: Over Optimising

Over the past few days the forums have been buzzing from Webmasters complaining that their search rankings have either gone down or disappeared completely. With Google’s Matt Cutts recent announcement about clamping down on overly optimised websites, the recent shift in many rankings seems to be a result of this algorithm update. The idea behind the latest update is to “level the playing field” between companies who are creating quality against those just aggressively using SEO tactics to improve this quality. Over using keywords on each page is shown to be effected and the blatant over optimising of sites using any way of generating new backlinks will be punished.

SEO Companies Responsibility

Whenever Google starts talking about the over optimisation of websites this can obviously make SEO companies nervous as well as the companies who are employing them. This should not be the case as it’s always been the responsibility of the SEO company to improve the relevancy and keyword focus of the website without the use of black hat techniques. This has never changed and still doesn’t need to. Saying this, SEO companies need to act more intelligently to ensure that the techniques they are implementing are not in a manner that is deemed to be over aggressive and spammy. At the end of the day, the Google updates are always going to have their victims and people are right to be nervous when each update is implemented. But if you are constantly adding relevancy and authority to the site through up to date and well written content then you will have nothing to worry about.

How to Sync Facebook, Twitter and LinkedIn Social Activity

Ecommerce business owners love social media. Used correctly and this new communication channel is a great way to connect with your online customers. While Facebook, Twitter and LinkedIn are free to use, they do come at a cost: your time.
Ecommerce SOHO and small business owners already have a full-time job running a business, and social media can increase your daily work load and take away from time that should be spent on other business management tasks.
One way to cut down on the amount time you spend managing social activity is to use a social app that can manage social identities, simultaneously post content across Facebook, Twitter and LinkedIn or even schedule posts in advance.

Caution: Think Before you Sync

Before syncing your Facebook, Twitter and LinkedIn accounts, look at each service and how you use it. Most businesses tend to use each social service for a different reason, so a tweet to your Twitter followers might not be the kind of message you would normally share with your LinkedIn connections.
There's a difference between sharing content between Facebook, Twitter and LinkedIn and auto-syncing the accounts. Syncing means you send the exact same message to all three services from a single post. This should be a short-term solution and not something you always do. To be socially successful you have to take the time to be unique and creative and syncing won't win you big points with followers.
Sharing content is a good option when you post special announcements or direct users to Web articles or blog posts. You can do this more often because the messages are suitable for all three social platforms.

5 Tools to Manage Facebook, Twitter and LinkedIn Activity

The best reason to use a social management tool is because it gives you the option to share content and sync accounts when you need to. For example, if you're short on staff or if you plan to travel, you still need to maintain your social activity, but you have less time to fit it in. A social app can help you get multiple updates out on each social service faster than logging in and updating each one manually.
If you use a third-party app to manage the accounts instead of linking accounts from within the social platforms you get the best of both worlds. This lets you use the app's single dashboard to cross-post content, but you can still post unique messages directly from your Facebook, Twitter or LinkedIn profile.

HootSuite Social Media Dashboard

HootSuite is a social media dashboard that lets you update Twitter, Facebook, LinkedIn and WordPress from a single app. It features custom analytics to track follower growth, it incorporates Facebook Insights and Google analytics, plus you can schedule posts in advance and connect RSS feeds to auto-update posts. 
HootSuite offers a basic free account, but it's ad-supported and offers limited features (five social profiles and two RSS feeds). The upgraded Pro plan ($5.99 per month) offers a team collaboration function, so that a second contributor can share social profiles and activity. Additional team member pricing starts at $15 each per month.
The free account might work well for SOHO and entrepreneurs, but if you invest a lot of time in social activity for your business, the Pro Plan is more likely to meet your needs.

Seesmic Social Service Management

Seesmic is a free beta service that synchronizes and manages multiple online social accounts including Twitter, Facebook, LinkedIn and Tumblr.  Depending on the application you use (e.g. Seesmic Desktop,  Seesmic Mobile or Seesmic Web), you may have access to Klout, Zendesk and Salesforce Chatter integration as well.
New users need to create a Seesmic Profile, then add other social accounts and choose a Seesmic app to access your social dashboard. With Seesmic you can see all social profiles from one dashboard and use social features such as post scheduling, shorten URLs, search and sync accounts.

Yoono Unites Social Networks

Available as a desktop, browser or mobile app, Yoono supports a number of popular social services including Facebook, MySpace, YouTube, Twitter, Flickr, FriendFeed, Foursquare, LinkedIn, AIM, Google Talk and Yahoo Messenger. Yoono's single dashboard lets you connect to all the supported services and update and share your status messages across all the platforms. Yoono is currently in beta and free to use.

Manage Your Identities with DandyID

If you have profiles and identities across a number of social and online platforms, a very handy tool for ecommerce business owners is DandyID. This service is designed to "collect" all your social profiles to help customers find the verified version of your business online.
The key benefit for business owners is that you can access all of your social accounts (individually) from within DandyID, and you'll save time getting to the social sites. The free version of DandyID lets you add and manage your social profiles from many online services and share your identities and profile with DandyID tools and plug-ins.
The Pro version ($4.99 per month) offers extra features including SEO-enhanced links, personal stats and social analytics.

How to Manually Link Facebook, Twitter and LinkedIn

If find yourself short on time (or staff), you can manually connect the social accounts from within each social site. This process will allow you to sync Twitter messages with Facebook and LinkedIn:
1.  Log in to Facebook and use Facebook's Twitter app to Link a Facebook Business Page with a Twitter account. Follow the step-by-step instructions and test auto-syncing by posting on Facebook and checking your Twitter account to make sure the message appears in both places.
2.  With Facebook and Twitter connected, from your LinkedIn profile choose Edit Profile, and make sure you have provided your Twitter name. You will need to choose Manage your Twitter Settings and check the box to display your Twitter account on your LinkedIn profile. Save your Twitter settings on LinkedIn.
3. Log in to Twitter (or Facebook) and post a message. You should see your message update on all three social sites.
Remember that auto-syncing from within the social platforms will send any update from Twitter or Facebook to all three social sites, and you may need to be a little more careful about the messages you send. To remove syncing, you need to manually remove the applications and change settings on all three profiles.

5 Ways to Create Effective Online Visibility

5 Ways to Create Effective Online Visibility – Social Media is Just One Part of It

Ok, so you’ve got your social media accounts set up – and you’ve gone around things the right way, by ensuring that you

1. considered your business objectives when you set them up
2. have been pragmatic, done the research and listening to understand what’s important to your audiences
3. created a content strategy so that you’re ready to create and procure an ongoing pipeline of relevant content
4. have set up social media listening / keyword tracking so that you can capture and listen in and engage where relevant in a targeted way

Getting your house in order to start off with social media, as you can see from the above, takes a bit of thinking, researching and planning.

However, even making all the right noises with social, you still have to create a great ‘space’ to be able to drive people back to.

Here are some key thing to consider that impact your online visibility?

1. Website - What does your website look like? Is it up-to-date, enticing, trust evoking? Is it flexible enough so that if you want to drive people to a specific and targeted landing page for a Twitter offer you can?
2. Blog – Do you have a blog incorporated into your website? Most website designs don’t naturally lend themselves to having the need to constantly update the site. For example – once you’ve got your services, about us, contact info, how it works sections in place – you don’t naturally keep adding pages. A blog provides you with the perfect vehicle to be able to share relevant and purposeful information consistently. And of course, you ensure that each blog post has ‘Tweet this, share on Facebook etc – share features enabled, to encourage others to share the content. Good content can really fly. So be sure to implement the processes to enable your audience to easily pass on what they are reading. And of course, your blog doesn’t just have to be written content – it can be video too.
3. SEO – Is your website well and truly keyword optimised? And of course, those keywords don’t only apply to your website – you also need to ensure that you are leveraging them across your social media accounts too. For more about Keywords see this previous blog post here.
4. PPC – Pay Per Click advertising – is another way of gaining online visibility into audiences that you haven’t touched before. Not only can you undertaken PPC advertising on Google – to be found in search results – but you can also undertaken targeted Pay Per Click advertising on Facebook and LinkedIn. The advertising here differs slightly – as rather than bid on keywords so your ads appear when someone types in those specific keywords into a search engine, with social ads, you can target a specific demographic (usually using quite rich and specific information) – so that your ad appears to that target audience when they’re in their social networks.
5. Social Nedia / Social Networks – And yes, of course, having a presence on social platforms certainly helps your online visibility. Once upon a time, all we had to do was consider our website and how great that looked – now we have a plethora of social media networks to consider too. Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ , FlickR – to name just a few.

Of course, enhances to your online visibility focus around

• Frequency – how often you are ‘live’ on the platforms, how often you blog and share content etc – eg: daily blogging, weekly blogging –versus- an annual newsletter.
• Recency – how recently you last posted. If a Twitter account was last updated in 2009, doesn’t evoke trust and isn’t going to get you much visibility.
• Authenticity – The more authentic and unique the content, the better. People want to hear from you – your opinions, what matters to you, your advice, your viewpoint – and so be sure that you are creating unique content , rather than content that’s ripped from other sites and isn’t very unique. Add your own viewpoint. But make it yours. Be authentic. It’s those blog posts and videos that really do engage and create advocacy.
• Creativity – Yes, that little word. So simple to say, but so difficult to implement. Get creative, think about how you can engage an audience. This is where video and images and diagrams (quick plug for mine below) come into play. Be creative – can you say it with an image or diagram or video – add that in too. Also be creative with your messaging and how you get audiences to share.

I’m sure you’ll agree that Online Visibility is about optimising the many parts of your online presence. Our advice is always to take a ‘joined up’ approach.

I liken not doing so to running a really successful direct mail campaign and the call to action is a telephone number – and when a potential customers calls that number, the sales person they gets through to doesn’t have a clue about the campaign – and takes a message. It’s a huge campaign FAIL.

Just so with doing one part of online visibility – you could run a stonking social media campaign, but if the place you are driving people to is awful and doesn’t engage and deliver on the call to action – then again, it’s a campaign fail.

Top Link Building Strategies for 2012

Link building has played a very important role in search engine optimization; it is a rampant activity practice by many today. Because of link building, other websites can easily link to your site as well. A good link building practice results quality back links, which is considered the most important and the major role of link building. Getting back links is considered the most essential task an SEO will do to promote a site in the net.

Make sure you are registered in blog directories. The best way to do it is to hire a professional to do it for you.

Participate in Press Release sites. Press Releases are delivered to news outline and that is considered one of the best ways to get links for your site.

Article submission still works. Write articles and post them on some article submission sites. This can give you traffic and back links.

Be relevant at all times by choosing quality sites where you can post your blogs or articles. Always remember that choosing the right sites helps you get quality back links. Never post articles which are not related to the domain. Make use of the search optimization tools that can help you filter out sites that are related to your topic. This also avoids you to be tagged as a spammer.

Be popular by creating profile accounts on different social networking sites like Twitter and Facebook for example. Make regular posts or share articles and information to make your visibility consistent. This will surely give you the spotlight and you will assure you to meet millions of people you would not have to meet vis-a-vis. Making accounts will simply bring you closely to the people who you want to be, an easy access and bridge you can create that will help you out in creating a platform for your site.

SeoMoz Top Tips on Crafting a Blog Post

1. Great Headlines
The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines.

2. Linking to old posts
Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset in which you can give new life to with each link.

3. Linking to other Bloggers
Outbound Links (especially to authority sites) ALSO help you to get authority juice.

4. Fill out your page title and description fields
The meta data is critical to search engines crawling and indexing your site. And when you use keywords properly, it tells those spiders what the page is all about. You can use plugins on WordPress to automate this process such as All in One SEO.

5. Creating clunky URLs
Those long urls with ? and lots of = can be easily replaced in wordpress by using a simple permalink structure.

So a good url will be something like www.mydomain.com/keyword-rich-post-title

6. Quality Unique Content
Do not copy others (!!) – don’t plagiarise; and make sure credit the sources.

7. Publish Regularly
SoeMoz recommend that you publish an article / post at least onnce a month!

8. Use short sentences
Make it snappy and avoid long sentences like the plague. You are trying to engage with readers (potential customers) so make it easily readable.

9. Use Social media
Use Google +, Twitter, Facebook, Social Bookmark sites to publicise your post

10 Invite readers to comment
Good to engage with your readers but also more free content!

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The 52 Top SEO Tips - Here Are 10 of Them

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Social bookmarking. Make it easy for your visitors to social bookmark your website, creating important links that the search engines value. There are plenty of free social bookmarking widgets available. We offer The Bookmarketer

.

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

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21 Essential SEO Tips & Techniques

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there.

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55 Quick SEO Tips Even Your Mother Would Love

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

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1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Linkbaiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

(1) Log out of Google

(2) Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site. 

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SPEED UP BOOST YOUR ALEXA RANKING

Your Alexa ranking is very important, because it also effects how you are listed on the major search engines like as yahoo, google, bing and aol. If you have a good alexa ranking, you will be more friendly and get good search engine listing.

THIS IS NO BOTS VISITORS, NO AUTOMATIC SOFTWARE USED, THE METHOD IS POSTING YOUR SITE TO THOUSANDS OF OUR BEST URL LISTS. SO YOUR SITE WILL GET PERMANENT RESULT.


IF YOU USE FAKE VISITOR BOT PROGRAM TO BOOST YOUR ALEXA RANK, YOU WILL GET TEMPORARY RESULT AND BANNED BY GOOGLE.

Benefit of Improve Alexa Rank :
- Our site or blog will be more friendly with major search engines like yahoo, goole, bing, and aol

- We can make it easier to join the online business programs that use Alexa rank as a benchmark, because most of paid review program using the Alexa rank as a main requirement. So the better the alexa ranking us, the more our chances to get money from the internet.

- Having high Alexa Rank attracts advertisers who help to increase your popularity so you can receive profitable prices for advertising on your website or blog

- If your site has a good alexa rank, It will make us proud and get prestige and reputation.

- No Alexa Robot Program used, No fake visitors, it's real link posting, so your site is safe.

MY SERVICE WILL INCREASE YOUR ALEXA RANKING :

* Increase over than 1 million alexa ranking progress for sites that have recently ranking 3 millions or above (even for sites that have not been indexed by Alexa)


* For site that have 3 millions alexa ranking to 701k will improve about 10% to 30% of your recent alexa ranking.

* For sites that have 700k alexa ranking to 300k will improve about 5% to 10% progress of your recent alexa ranking.

My service is limited for any sites that have recent global alexa ranking no more than 300k alexa ranking only.

NOTE : MORE HIGHER YOUR ALEXA RANKING IT WILL NEED MORE TIME TO BEAT MANY GOOD SITES TO GET BETTER ALEXA RANKING.

Creating a Link Building Baseline for a Client

I have a quick question about creating a baseline with a client to show them their progress. This particular client in mind has 10,000+ backlinks (as identified within Google Webmaster Tools). BUT, they need to know what is it going to take to overcome the position right above them in the SERPS.

For example, they are ranking #4 for a keyword. They want to move up to #2 or #3 realistically, but how can I determine "what that will take?" In other words, I can not see what Google Webmaster tools says about their competitors' website.

So what Resource is a good baseline that we can all use to determine what that would be? ALEXA, COMPETE ?

Not all backlinks are obviously counted by ALEXA or COMPLETE because Google Webmaster says they have xx,xxx links and ALEXA says 1,800.

Regardless, when I configure a backlink campaign for them, what is the actual moving indicator that I can monitor to see that progress is being made and we will overtake #3 position at the current rate?

How do you "really" determine KW competitiveness?

I have a potential client that is running a regional Insurance agency. I know from working with other very competitive industries that they are just that.. competitive. (such as mortgage brokers, banks, hosting companies, etc.)

But, how do you actually identify that the potential client needs more "heat" to get them ranked higher? In other words, the keyword "health insurance" is listed at Adwords as being "Medium" competition (although you would pay $73,000 per DAY for this). Whereas something like "health insurance texas" is identified as being "High" competition and about 4x PPC value (but with lower search volume of course)

In general, I have a standard configuration for standard clients that works well, but when I have client that is theoretically in a competitive market, I need to bump up the link-building .. but by how much and how do I determine this? I need to justify this to the client.

INCREASE YOUR GOOGLE PAGE RANK TO 3

It is very important to increase your google page rank of your website to rank higher in google search results.This is not an easy job and there is no specified proven way to do this.You can only learn this by experience and the method changes from time to time.The package includes creating backlinks,indexing the created backlinks,social bookmarking,creating nofollow links to improve link diversity and much more.The whole method is a secret.A complete report will be mailed to you on work completion.This is actually a bonus package if your google PR increases to 3 your alexa rank will come somewhere between 20 to 50 lakh.I will do this only for 10.The time taken is 15 days.

PROOF:
I own a website and it took just 10 days for me to get google pr 3.Check my signature for my site details and check whois and pagerank for reference.

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NOTE:
No porn/adult sites.
PR0 sites are also accepted.
Domain age doesn't matter.
Fresh sites are accepted.
Some content should be posted in the site.No empty sites.

Get improved Search Engine Positioning

WIKI BACKLINKS + .EDU BACKLINKS + SOCIAL MEDIA SITES BACKLINKS = IMPROVED SEARCH ENGINE POSITIONING
Dominate the first page of all major search engines and see your site in the final google serps with our WIKI POWER Pack Dominator which will pump varieties of powerful backlink juices to your keywords in anchor text and improve your search engine positioning dramatically. Your site will quickly and always move into the final search result. Guaranteed. And if you opt for our new powerful indexing module that initially comes FREE with this package it will continually maintain and enhance your top google rank for your website or blog all the time and enable your site to dominate your ranking position.
With the new Google Panda update, you require varieties of powerful backlinks juices, built in natural manner, to steadily rise your website or blog and climb to the top easily.

We will create the following varieties of backlinks for you with your targeted keywords or phrases in anchor text.
1. 150 Wiki Backlinks from quality wiki sites

2. 25 Wiki Edu Backlinks
3. 200 Social Networks Backlinks from quality social sites that will include Web 2.0
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5. Free Backlink Booster weekly for 4 weeks to re-boost and re-energize all the backlinks enabling Google to add more value to them in their analysis with positive effect on targeted keywords or phrases.
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Google Releases March Updates to Database, Algorithm

It’s the beginning of the month, which means that if you’re an SEO, it’s time for your regularly scheduled paradigm shift.

That’s right – as per usual, Google has released the sum total of changes made to the algorithm in the previous month.

Google’s official Inside Search blog unveiled the 50 tweaks, nudges, and adjustments made in March. Some of the most important changes for SEO include:

Indexing symbols (codename “Deep Maroon”) – in the past, Google has ignored punctuation symbols, but has now decided to begin indexing those with the highest frequency of use: “%”, “$”, “\”, “.”, “@”, and “+”.

This change may be problematic for content managers and SEOs who break up long-tail keywords by using periods, commas, and other symbols. For instance, if you were trying to get a page to rank for “South Shore cleaning services discount” (for whatever reason) then you might have a sentence that runs “… our South Shore cleaning services. A discount may be available…”

Traditionally, Google has overlooked certain stop words and punctuation symbols to make this kind of flexibility possible, but if punctuation is now being indexed, then it’s not long until it starts affecting the algorithm.

Better scoring of news groups (codename “avenger_2”) – news results on Google are clustered into groups about the same story, and a slight change to the scoring system will lead to more effective news clusters.

Although this won’t change very much for SEOs or content managers, it’s an important reminder that tactics like newsjacking are not always effective – if you’re writing about the same topics as everyone else, it’s more likely than not that your content will be clustered in the News results, and therefore unseen.

High-quality sites algorithm data update and freshness improvements (codename “Panda”) – you’re probably already familiar with Panda, and no matter how long it’s been out of the news, it certainly hasn’t gone away. No, it’s been there all along, in the background, working away.

This month, algorithm data that had been processed offline was cycled into the database. Google gave this change away earlier this month on Twitter, but, as usual, failed to give any indication as to what kind of changes the data might have held. Watch your analytics for any bumps or dips.

Another change relevant to Panda (codename “Curlup”) is meant to improve the system that Google uses to rate the quality of sites, an important factor in a post-Panda world. Very little is released by Google about the qualities taken into consideration by the Panda change, but overall site quality is far and away one of the most dominant factors.

More relevant image results (codename “Lice”) – you might be wondering how an image search is relevant to an SEO, and if you are, you could also be missing out on the boon of image integration and alt-tagging. Since Google segregates image search from general search, you will now be able to find relevant, high quality images, even if they are on low quality pages. If you don’t use alt-tagging to differentiate your images, we recommend doing so immediately so that you can leverage this algorithm optimization.

Changes to how anchor text is handled (codename “PC”) – a classifier related to anchor text has been turned off; mum’s the word on this one from Google, but they claim their data suggests that anchoring text was more robust without this particular classifier.

It was also announced that the anchor text interpretation systems have been improved, which will augment how an anchor might be relevant for the query that led to the website. What this essentially means is that you should ensure that any anchoring you’re doing on-page should be reflective of the keywords and topics you’re trying to rank for.

Improvement of searches with navigational and local intent (codename “ShieldsUp”) – this change balances results for search queries that have local intent and an obvious navigational intent, such as “New York Times” “Florida accident.” Instead of weighing one more heavily than the other, search results will include highly relevant results from both categorizations.

Freshness rollout (codename “Freshness”) – when this improvement was released last year, the resources were significant enough that Google opted for a soft-rollout, affecting only news-related queries and traffic. This month, that freshness update has been applied to all queries. As has always been the case, this means your websites should be updated regularly, if not daily, to maximize freshness and leverage this and other changes that prioritize recency.

“Freshness” also includes some changes to how old pages are detected. Now, stale pages will be detected more quickly by the index, and as you can imagine, this means fewer stale results will be shown to users. Does your homepage look the same as it did last month? What about your contact page? Your product’s landing page? Change them.

This is only a sampling of the changes that were released and unveiled in March, but you can read the entire list of changes at Google’s Inside Search blog.

Although not all of these changes are released on the very morning of the last day or first day of the month, it’s not a bad idea to take a monthly baseline of your analytics so that you can keep a general sense of how the changes are affecting your traffic and performance.

Facebook Plans to Launch New Search Engine to Rival Google

News leaked from Facebook has confirmed that social networking giant is working busy to release its new search engine. Currently, Facebook has an inbuilt search engine on its social networking platform which makes it easy to find friends, brands, articles, videos and many more. It is easy to filter searches based upon pages, groups, places, music, posts by friends, etc. Social search engine is now overhauled by engineers to make it into a public search engine which would make it better for people to find anything they wish.

The ambitious product is now headed by former Google engineer Lars Rasmussen. A dozen engineers are dedicatedly working on the search engine before throwing it open to the public. Rasmussen was the cofounder of Google wave and he was one of the lead engineers of Google maps which are used by millions of people across the globe. He is an extraordinary person with out of box thinking and types faster than he spells.

The word ‘Facebook’ has become common among everyone, right from technology evangelist to layman pulling carts on street. During recent years the number of people using Facebook has mushroomed; and so are the different services offered by them. Every online source has a  Facebook like button, be it an online store, blog or any website.

In the war between social networking sites, Facebook displaced Orkut, a popular product from Google. Orkut was one of the best social networking platforms on its launch; however the scenario changed completely when 'Facebook' arrived in 2004. As of now Facebook has more than 800 million users; its omnipresent thumbs-up button has gained popularity among different businesses, celebrities, and almost among everyone.

A cold war is going on between search engine giant ‘Google’, and social networking bellweather ‘Facebook’. As an effect, Facebook results were not showing up in Google search engine results most of the time. For instance, when someone searches for Zuckerberg, his Google plus profile was listed to the top rather than his Facebook profile. There were so many comments from the public, how useful Google would be, if it included results from the entire social web.

However, Facebook has declined to comment on the matter. Let’s wait and watch to know who is going to rule the search engine world.