Penguin, Panda and SEO – How Recent Google’s Updates Impact SEO

The only term about search engine and SEO strategy that remains constant throughout the SEO life is CHANGE. So, those who modify themselves with change and adapt changes can be live in their niche ranking, otherwise non-updated people can’t remain LIVE. Google search technology is made up of algorithm and is constantly updating to safeguard SEO against circumvention and malpractice or to improve user experience. Google Panda and Penguin updates are also among these tactics to diminish bad SEO practice and have shaken the SEO world. Now, in this article we are dealing with details about Google Penguin VS Google Panda and how SEO can be stable in this field.

The latest Google Panda updates and Penguin update has affected all types of SEO practices – black, grey and white. The collateral damage is as severe as the targeted damage – there are many white hat SEO sites that have lost significant amount of traffic and SERP positions, directly because of these updates. In this article, we will try to understand the recent changes in the algorithms and also analyze their impact on SEO practices.

Panda VS Penguin Algorithm

Google Pengiun updates are a continuous series of evident algorithmic changes as compare to Panda. It is undoubtedly shaking SEO and is aimed to eradicate keyword over optimization, link spamming and anchor text over optimization. While panda updates were updated to eradicate bad quality content, bad user experience and bad website layout.

How Google Panda and Penguin has Revolutionized the Game

SEO experts declare that Google Penguin is a scary monster as it creates its effects on all types of SEO practices no matters it is black, white or grey. Google penguin is so strict that now a small anchor text repeated several times can be considered as spamming in SEO. It also takes care of link relevance; and it considers link relevance as best when these are originated within the same niche. Penguin updates is continuation of Google Panda updates because both are worked for increase relevance

Understanding Google Penguin over Google Panda:

The three main factors to be discussed in Google Penguin VS Google Panda are

Anchor text: Although, anchor text is very important to improve SERP but now SEO should be careful when using this. Because is any websites have more than 60% in their internal links with same anchor texts, can be penalized, so keep your anchor text percentage as less as possible.

Link Quality: Before the new Google Panda updates, Link farming was already on their way out, now Penguin is calculating link quality by a complex formula to rank the SERP

Link Relevance: Link relevance is another important thing that is considered most elaborately in Google penguin as compare to Google panda and it is clearly indicated that Google will surely penalize a website having majority of non relevant links.
Now, in discussion of Google penguin VS Google Panda, I would also like to mention some Good and best SEO practices to keep you LIVE on SERP

SEO Bad Practices to be avoided

• Over optimization of anchor text
• Over optimization Link quantity (both good and bad links)
• Irrelevant link farming Poor Link relevance
• Link relevance over optimization
• Site niche limitations

SEO Good Practices to be focused

• Anchor text diversity
• Good quality links for pages
• Link relevance
• Broad niche sites