A sitemap is important for several reasons. While some may consider
having a sitemap redundant, or repetitive, it can help the search
engines find some of your deeply nested pages. So it is useful for SEO
purposes. It can also aid your visitors by giving them a snapshot of
your website – a quick overview.
Here is a rundown of what a sitemap achieves:
1) SEO (Search Engine Optimization)
By creating a sitemap, you are listing links to all the pages on your
website. Thus, even deeply nested pages can get crawled by search
engine spiders, and then indexed. Obviously, this is a good thing for
your seo. Your sitemap should be strategically positioned on the front
page of your site.
Having a sitemap where it can be easily found by visitors is clearly optimum.
If you have a large site, you may want to organize your sitemap into logical sections.
2) Conveying your site’s theme
When your visitors come to your site and load up your sitemap, they
should instantly know what your site is about. It ought to be readily
apparent to them. Pretend you are a visitor (at your site), and take a
quick look at your sitemap. Does it accomplish this goal? If not, redo
your sitemap.
It will be well worth your time to do so. No sense in wasting your
visitors. You want to give them value, and certainly one of the ways of
doing this is to save their time.
Also, be sure the links in your sitemap route to the proper web page.
You want the navigation to be accurate, so take the time to do this if
you are manually constructing your own sitemap.
3) Navigation
A sitemap is a map of your site.
If your visitors come to your site and wind up getting lost in a sea
of pages, they can always turn to your sitemap and in a glance see where
they are, and go from there. In constructing your sitemap, always keep
your visitors in mind. Organize accordingly. Have the most important
sections of your website near the top of the sitemap, and be sure your
visitor can find mandatory pages such as Privacy Page and Terms of
Service.
4) Organization and relevance
A sitemap makes it possible for you to have a complete bird’s eye
view of your site structure, When you have new pages or sections to
add, it will be relatively easy. You can take into account your
existing structure – with a mere glance at the sitemap. Thus, you will
have a perfectly organized site with everything sorted according to
relevance.
For the above reasons, it is most important to implement a sitemap
for website projects with a considerable size. In this way, you’ll be
able to satisfy your website visitors and will make your site accessible
for search engine spiders. This will benefit your seo and site
rankings.
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