Being an SEO company we always have our finger on the pulse when it comes to the latest changes in the industry and, most importantly, from Google. Since February last year the Google Panda updates have kept the whole online industry on their toes, with each update focusing on different elements to further improve the search ranking results for their users. Previously we have seen updates regarding backlinks from poor quality directories and the quality of the content on the website itself. SEO companies and site owners have had to adjust their SEO strategies accordingly to improve these elements to avoid any negative impact on their search ranking results.
Latest Google Panda Update: Over Optimising
Over the past few days the forums have been buzzing from Webmasters complaining that their search rankings have either gone down or disappeared completely. With Google’s Matt Cutts recent announcement about clamping down on overly optimised websites, the recent shift in many rankings seems to be a result of this algorithm update. The idea behind the latest update is to “level the playing field” between companies who are creating quality against those just aggressively using SEO tactics to improve this quality. Over using keywords on each page is shown to be effected and the blatant over optimising of sites using any way of generating new backlinks will be punished.
SEO Companies Responsibility
Whenever Google starts talking about the over optimisation of websites this can obviously make SEO companies nervous as well as the companies who are employing them. This should not be the case as it’s always been the responsibility of the SEO company to improve the relevancy and keyword focus of the website without the use of black hat techniques. This has never changed and still doesn’t need to. Saying this, SEO companies need to act more intelligently to ensure that the techniques they are implementing are not in a manner that is deemed to be over aggressive and spammy. At the end of the day, the Google updates are always going to have their victims and people are right to be nervous when each update is implemented. But if you are constantly adding relevancy and authority to the site through up to date and well written content then you will have nothing to worry about.
No comments:
Post a Comment