A
recent conversation with international search marketers recently showed
that the range of experience ranged from expert to beginner,despite
their influential career positions. By the way, this doesn’t mean they
weren’t all highly talented people – their way to get goals/positions
were just very different.
The discussion makes us realize the importance of understanding the things – Internet Marketing Search Terms for you -
Page Rank
Created/owned
by Larry Page and Sergey Brin and the original basis for the creation
of Google Page Rank, the concept of inbound links creating authority and
that authority being passed to the next in the chain. PageRank is a
numeric value that represents how important a page is on the web. It
alos depends upon the quality of minimum outbount link on that perticul
web page.
Calculate
the PageRank for a page, all of its inbound links are taken into
account. These are links from within the site and links from outside the
site.
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
That's
the equation that calculates a page's PageRank. It's the original one
that was published when PageRank was being developed, and it is probable
that Google uses a variation of it but they aren't telling us what it
is. It doesn't matter though, as this equation is good enough.
In
the equation 't1 - tn' are pages linking to page A, 'C' is the number
of outbound links that a page has and 'd' is a damping factor, usually
set to 0.85.
Page Speed
it’s
simply the time it takes for a page to appear to the user. how much
time take to loaad on user's computer screen of a webpage. the
measurements Google uses are taken from the browser and so take account
of the speed of delivery of the page at a local level. we can’t just
measure the size of the page and extrapolate what the speed might be !
SEO-Localization
SEO-Localization
is a combination of localization or translation with on the web page
search engine optimization. That is stating the obvious, but the trick
behind the combination of these two processes is that they normally
conflict.
Canonical Meta Tag
A
meta tag which is included in the page HTML to indicate a single URL
for otherwise duplicate content. Useful for global websites especially
where they run content in world languages such as English, Spanish or
French and where the same content is cascaded to all same language
countries.
<link rel="canonical" href="http://www.abc.com/services.php?item=lucknow-blog"/>
CDNs
CDN
stands for “Content Delivery Network”. Purpose of these networks to
improve the user experience for using websites because they deliver
quickly and have high availability. Global websites (.com) are important
users of CDNs and this has become more important due to the speed of
delivery of content now factoring into search engine algorithms. The
downside of CDNs is they typically show search engines URLs not from the
country the websites target.
Click Through Rate
A
common term for pay per click ads of websites for many years. It means
the percentage of users which see an ad and click on adds. Now it has
been adopted by the organic search algorithms of search engines
including Yandex, Google and Baidu.
Geo-Selector
Every
global website needs a geo-selector if users need to be able to
navigate to different countries or languages. Geo-selectors which cannot
be crawled correctly by search engines are damaging to their owners’
website SEO performance. Geo-selectors need to be fixed or alternative
methods of geo-targeting should be adopted.
Geo-Targeting
A
range of tactics which ensure that the website pages are shown to users
matching the countries and languages in which they search. The
geo-targeting options include local domains, webmaster tools geographic
settings, canonicals and Hreflang tags, local links, local hosting and
languages. Geo-Targeting helps to identifying the geographical
localization of that website.
Keyword Research
Finding
the right keywords is absolutely key in search marketing and that means
researching them rather than translating. Translating keywords to find
search opportunities in other markets produces distorted results and
poor performance.
Keyword
Research always depends upon the theme (travel, web services, seo,
shopping, IT or else...) of website, services/products present on the
website depends upon the high search volume and less competition.
Local Domains
More
technically known as ccTLDs or country codes, local domains have a
number of important uses. They produce better conversion with local
users
and are a particularly strong signal for geo-targeting. helps to target
specific location from the domain. ex. -- .in .co.in
Local Hosting
Websites
served from local servers deliver pages faster and provide search
engines with a local IP address to help in the geo-targeting
decision-making. Proxies delivered from local servers can also be used
for this purpose. so we should try to host our website from local server
or server present in our country.
Hreflang Tag
A
relative newcomer, the Hreflang tag helps to provide a geo-targeting
signal to search engines. It’s a tag in the HTML which indicates a
connection between two countries and enables Google to correlate the
two.
eg. <a href="http://www.abc.com/" hreflang="en">Web Seo Services India</a>
International SEO
theis
term is used by people thats meaning is that the website concerned is
targeting several countries – but often they are English-speaking. For
SEO in countries speaking different languages, the term “multilingual
SEO” is more often used. There is much debate over whether international
SEO is really different to domestic SEO, but I argue that it involves
not just different languages but also different techniques and a
completely different mindset.
Learning the Machine
All
of the major search engines use machine learning. Machine learning
means that the machine (ie. the computer) check that it has made errors
in its selection and corrects the wrong terms, hence the term learning
occurs.
Keywords
do not translate, so content which has been worked for SEO purposes
will lose the SEO benefit the moment they are translated – the keywords
do not travel through to the translated content. In SEO-Localization,
the keywords do travel !
IP and User Agent Recognition
The
user agent is basically the name of the crawler or browser connection
as it accesses/crawl the web page and it’s own location on the web. It
is used to determine the location from which the visitor is coming and
to re-direct that particular visitor to a particular country based on
the original IP address.
This
is not to be recommended, by the way, as users should really can able
to choose of which country information and language they wish to view.
Redirecting “non-local” IP addresses can also result in non-local search
engines crawlers (otherwise known as “Google”) being pointed to
locations which are not the target or connected.
No comments:
Post a Comment