Seo Interview Questions & Answers

Question A: On Home Page, I have 10 images, from which I want the Google Spider to crawl only 5 and remaining 5 should be hidden from the Spider? What will I do?

Answer A) I will make a separate folder in the root file and put all those five 5 images which I don’t want the spider to crawl and then add the folder in the Robots.txt

Question B) What is the difference between Indexing and Crawling?

Answer B) 1) When the Search Engines come on your website and read the data or find the data, this process is called crawling.

2) Whenever Search Engines come on your website, which ever page they crawl, they take a copy of that page with them and save it on their server. This process done by the search engine is called Indexing

Question C) Which four search engines comprise 90%+ of all general web search traffic?

Answer C) Google, Yahoo!, MSN/Live and Ask

Question D) Three most important elements in the head section of an HTML document that are employed by search engines.

Answer D) Title, Meta Description and Meta Robots are the big 3.Meta keywords is another common answer, but it would rank as a distant 4th.

Question E) Briefly explain the PageRank Algorithm?

Answer E) In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This “pagerank” has little to do with actual search results but can make a difference on user behavior.

Questions F) What are XML sitemaps?

Answers F) They are an additional tool to help the search engines when they crawl a site. There is no requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site.

Questions G) Explain various steps that you would take to optimize a website?

Answer G)

A. 1. Interview website owner or webmaster to get a good grasp of the site’s purpose and goals.

2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site.

3. Analyze site content to determine usage of relevant keywords and phrases.

This includes visible text as well at titles, META tags, and “alt” attributes.

4. Examine site navigation.

5. Determine the existence of robots.txt and sitemap and examine those for effectiveness.

6. Make recommendations for changes needed for the site and each individual page.

Question H) If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?

Answer H) I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.